2019 applications submitted and under review

Application Guidelines

Online Application

Over the past 3 years a group of engaged stakeholders have met in Guelph to work together to grow Guelph’s tourism economy. The group has aligned around 4 goals:

  1. Steward the Guelph story
  2. Strengthen the Guelph Festivals & Events reputation
  3. Build a Downtown Guelph Destination
  4. Investigate the Guelph Sports Tourism Opportunity.


The Destination Guelph Strategic Investment Opportunity is an initiative of Guelph Tourism Services and Regional Tourism Organization 4 (RTO4). The initiative has three streams with a total contribution room of up to $15,000 for proposals in: destination animation – how to bring the town to life through activities, destination hygiene – how to improve a visitor’s experience before, during and after their visit, and destination storytelling – focusing on telling the story of Guelph in an engaging and authentic manner. Funds are available to eligible partnership opportunities up to a maximum 1:1 matched basis.

Applications may be for any amount from $500 to $5000.  The Selection Committee will review and award the proposals.


To learn more about the Project, review the application guidelines:

Project Guidelines

Applicants must be located in Guelph and are strongly encouraged to discuss their project, questions and eligibility before applying using the contact information below.

Applicants are welcome to submit multiple applications for different projects. The proposal application must be completed in its entirety.  Proposals must keep in mind that failure to provide any requested information can affect the Selection Committee’s final decision regarding the project.

Proposals must be submitted online by December 3rd, 2018 at animationfund.ca/guelphapply.  Proposals received after the first deadline will be reviewed on a rolling basis, however there is no guarantee that resources will be available.

Online Application


Please feel free to email or call if you have any questions or need clarification.

Dana Keller, Guelph Tourism Services
(519) 822-1260 x 3333

Andrea Gardi, RTO4
(519) 271-7000 x 205