2018 applications now complete

Animation Project Guidelines (428KB PDF)

Animation Project Online Application

Over the past 18 months a group of engaged stakeholders have met in Guelph to work together to grow Guelph’s tourism economy. The group has aligned around 4 goals:

  1. Steward the Guelph story
  2. Strengthen the Guelph Festivals & Events reputation
  3. Build a Downtown Guelph Destination
  4. Investigate the Guelph Sports Tourism Opportunity.


To enable experience and product development implementation, the Guelph Destination Animation Partnership has been launched in order to create truly unique experiences for both visitors and residents.  The Project focuses on enabling feasible projects that are highly shareable and have high impact on the destination. Submissions need to clearly outline how each project will leverage social media sharing to help promote the event, and also enable social sharing in realtime by participants, thereby effectively marketing the destination by virtue of the experience itself. Social media metrics and reporting will be a key component of each final report.

The 2018 Guelph Destination Animation Partnership has $10,000 available for proposals.  Applications may be for any amount from $500 to $5000.  The Destination Animation Selection Committee will review and award the proposals.


To learn more about the Project, review the application guidelines:

Animation Project Guidelines (428KB PDF)

Applicants must be located in Guelph and are strongly encouraged to discuss their project, questions and eligibility before applying using the contact information below.

Applicants are welcome to submit multiple applications for different projects. The proposal application must be completed in its entirety.  Proposals must keep in mind that failure to provide any requested information can affect the Selection Committee’s final decision regarding the project.

Proposals must be submitted online by January 22nd, 2018 at animationfund.ca/guelphapply.  Proposals received after the first deadline will be reviewed on a rolling basis, however there is no guarantee that resources will be available.

Animation Project Online Application


Please feel free to email or call if you have any questions or need clarification.

Dana Keller, Guelph Tourism Services
(519) 822-1260 x 3333

Andrea Gardi, RTO4
(519) 271-7000 x 205